Internet service providers such as Comcast and Verizon will have to get explicit permission from customers before they can share personal data with other companies, the FCC ruled in a decision Thursday, directing the ISPs to “put their customers in the driver’s seat” when it comes to privacy choices.
As the initial gatekeepers of Americans’ browsing behavior, ISPs know a lot about their customers, but there have been few rules governing what they can do with that information, the Federal Communications Commission said.
Thursday’s new order changes that.
ISPs must now tell customers what kind of data they are collecting and with whom they share that information, and must get an affirmative “opt-in” before being able to share browsing history, what apps are being used, or the contents of any communications.
Consumers will also be allowed to opt out of having less sensitive information, such as the level of Internet service they have, shared, the FCC said.
Via – The Washington Times